A Comprehensive Cost Analysis of the Transition from Traditional Techniques to Digital Marketing

Khushi Chopra1

1

Publication Date: 2023/11/03

Abstract: The advent of the digital age has altered the marketing landscape, forcing companies all over the world to reevaluate their plans and switch from conventional marketing methods to digital marketing platforms. This research study examines the significant transition from traditional to digital marketing while providing an in-depth assessment of the associated expenditures. This essay attempts to give businesses useful insights into the financial effects of adopting digital marketing techniques by analyzing the main elements of digital marketing and contrasting them with conventional techniques

Keywords: No Keywords Available

DOI: https://doi.org/10.5281/zenodo.10068234

PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT23OCT746.pdf

REFERENCES

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