Publication Date: 2024/02/10
Abstract: In the realm of international business, the quest for competitive advantage is perpetual, driven by the dynamic forces of globalization and market integration. This abstract delves into the essential concepts of absolute and comparative advantage, that underpin the strategies employed by nations and firms to gain a competitive edge in the international arena. To achieve the objectives, this quantitative study selected 50 businesses through a systematic sampling method with a structured questionnaire. The gathered data was statistically examined and evaluated using SPSS. This article underscores the enduring relevance of absolute and comparative advantage in shaping international business competitiveness. It illuminates that a nuanced understanding of these theories enables nations and firms to navigate the intricate global landscape, fostering mutually beneficial trade relationships and promoting sustainable economic growth. As international business continues to evolve, the strategic insights derived from this comparative analysis are indispensable for success in the competitive forces of the global marketplace.
Keywords: Competivie Force, Absolute, Comparative, International Business, Globalization.
DOI: https://doi.org/10.5281/zenodo.10643059
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT24FEB013.pdf
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