Authors : Asma Shaikh; Dr. Sonali Gholap; Varun Gadia; Arina Mullick

Volume/Issue : Volume 9 - 2024, Issue 8 - August

---

Google Scholar : https://tinyurl.com/ycys87m3

Scribd : https://tinyurl.com/47xtd9s3

DOI : https://doi.org/10.38124/ijisrt/IJISRT24AUG1626

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

---

Abstract : The AMR initiative, a collaboration between a global pharmaceutical company and the Hidoc Dr platform, aims to tackle the growing issue of antimicrobial resistance (AMR). This case study outlines the initiative's objectives, methodology, and outcomes, demonstrating its success in engaging healthcare professionals (HCPs) from various specialties and achieving significant reach and interaction.

Keywords : Antimicrobial Resistance, AMR Initiative, Healthcare Professionals, Hidoc Dr Platform, Antimicrobial Stewardship, Campaign Methodology, Digital Outreach, Global Health Challenges, Antibiotic Resistance Awareness, Healthcare Technology.

References :

1. Prestinaci F, Pezzotti P, Pantosti A. Antimicrobial resistance: a global multifaceted phenomenon. Pathog Glob Health. 2015;109(7):309-18. doi:10.1179/2047773215Y.0000000030.
2. Haritha CK, Shaikh A, Gadia V, Mulllick A. Empowering Healthcare Professionals: A Closer Look at Hidoc Dr User Experience. Int J All Res Educ Sci Methods (IJARESM). 2024;12(1):267-275.